ABOUT NORMA PRODUCTIONS

Norma Productions is an independent production company that specializes in art house independent feature films, television drama series and documentaries.

The company was established in 1995 by producer Assaf Amir, and produced several award-winning productions, which were successfully sold and received domestically and worldwide.

Norma's team

Assaf Amir is the owner and CEO of Norma Productions, The Company he established in 1995, which produces feature films, television dramas and Documentaries. Prior to that, Assaf studied film & philosophy in New York and San Francisco.

In addition to working as a producer, Assaf is highly involved in Israel’s film and television legislative processes and served as the chairman of the Israeli Producers Association.

Uri Smoly started working in Norma productions in 2017 as Projects manager, after graduating The Sam Spiegel Film School. He worked as a line-Producer  in various documentary, feature and short films and as a producer in The Jerusalem Film Lab.
Uri made two short documentary films as a director, His diploma documentary film “Shore Stories” won best documentry at the 2018th Jerusalem film festival’s shorts competition.

He’s in charge of projects development, pre-production and work in progress at Norma Productions.in

Shir Aharon is the office manager and productions assistant of Norma Productions since 2015. She studied video editing and creates comedy videos on youtube.

Prior to that, Shir studied psychology and criminology in Bar-Ilan University and worked with children at risk.

Film festivals & awards gallery

Awards

  • 36 Israeli Academy Awards including 4 for Best Picture, 3 for Best Director and 4 for Best Screenplay and 2 for Best Drama Series awards
  • 10  Jerusalem Int’l FF Awards including 4 for Best Picture Award
  •  For Best Debut Feature Award at the Haifa International Film Festival
  •  Coppa Volpi for Best Actress and for Best First Feature at the Venice Film Festival
  •  Audience Award and 3 Official Selections at the Berlin Int’l FF
  •  For Best Cinematographer and Nomination for Best Documentary of the European Film Award
  •  Nomination for Best first Feature and Best first Screenplay at the Independent Spirit Awards
  •  2 Grand Prix Awards at the Tokyo int’l FF
  •  Special Grand Prix of the Jury at the Montreal World FF
  •  Grand Jury Prize and for Best Actor Award at the Karlovy Vary FF
  •   The Golden Dove Award for Best Documentary at the Dok Leipzig International Film Festival
  •  The Magnolia Award for Best Asian Documentary at the Shanghai Film Festival